About
I'm Florin — SEO strategist and founder of IndexLab, where I help businesses grow through search.
This site is my personal space. Here I publish long-form articles with SEO analyses, growth experiments, and industry opinions — plus shorter notes with observations, links, and ideas that don't need a full article.
What I write about
- SEO strategy and technical deep-dives
- Growth experiments and what I've learned from them
- Building products and tools in public
- The intersection of search, content, and product